Hamad Ajaje Trading Establishment Company was founded in 1970 by Hamad Ajaje under the name of Hamad Ajaje Trading & Sons to promote tires and batteries in Tripoli, Lebanon. The venture evolved over the years to enter 2001 with its new name: HATECO S.A.R.L.

At present, the firm manages three branches and one main headquarter to efficiently serve its customers and has become one of Lebanon’s key importers and sole distributors of some of the best international brands in the fields of Tires, Batteries, Wheels, Lubricants and other automotive related products.
In addition, Hateco expanded over the years and entered 2013 with the opening of a new Workshop consisting of the latest technology and equipment to introduce new automotive services to the retail industry.

Hateco has effectively served the motorists of Lebanon and other regional countries for over 40 years with a premium level of service by providing top quality products, just-in-time delivery and competitive prices.

As a result, the company has built a solid reputation of reliability for its stakeholders and will always remain the most trusted name for automotive related products.

Iraq, United Arab Emirates, Ghana, Gambia, Congo, Liberia.

International Brands: Primewell, Deestone, Runway, GT Radial, Accelera, Boliden, Victorite, Globex wheels and Globex Lubricants

ISO-9001:2015: “Agents, Distributors and Traders of tires, batteries, wheels, and lubricants”

Awarded by: Bureau Veritas and UKAS Management Systems